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If you’re one of many business owners experiencing a drop in search traffic from Google, here are 3 important changes you need to know about.
I’m also going to explain why I believe Google search traffic could be of less importance to your business soon.
The first change: Google changing the rules dramatically and often
For years, business owners have relied heavily on Google to generate online sales or inquiries. They danced the Google dance. They did what Google wanted. They invested heavily in SEO, either financially or by pouring their valuable time into making their site the way Google wanted it.
For years, business owners have relied heavily on Google to generate online sales or inquiries. They danced the Google dance. They did what Google wanted. They invested heavily in SEO, either financially or by pouring their valuable time into making their site the way Google wanted it.
And it worked. Consistently.
Then something happened!
Google decided to change the rules dramatically and regularly. Suddenly, what worked, no longer worked. What was once within Google’s guidelines, was suddenly outside their guidelines. It’s causing a lot of small business owners a lot of pain, as they fall lower and lower down the rankings.
The best SEO experts are starting to figure out how to work with the new search engine landscape. If you can’t afford the best, it may be some time before the rest of the SEO industry catch up. However, this is not the only reason you may be seeing worse results from Google. It’s not even the most important reason.
Two far bigger changes are happening, which are lowering the value of organic (natural unpaid) search results – even if you manage to rank on the first page.
Some listened to me. They started building their social networks, created communities around their businesses and stopped writing keyword optimised content for Google – choosing to write for humans instead. As a result, people now talk about their products and services and share their content all over social networks.
That’s an approach I recommend you at least add, to your overall marketing strategy.
In short: Stop relying on Google (or any one tactic) for the majority of your business. Instead, build a community (or tribe). Spread your reach and spread your risk.
You don’t have to ignore SEO, especially if you optimise for search terms, which few competitors buy Google ads for.
Just make sure your online marketing consists of more than keeping Google happy. Too many eggs in one basket is seldom a wise, long term strategy.
Video How to get traffic from google:
Good luck!
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