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Wednesday, 13 November 2013

Best Seo Tips for Mobile in 2013


It’s no secret that mobile use is getting bigger and better. Every year there comes an article explaining to companies how to get the most out of mobile, and every year this article becomes even more crucial.
According to a ComScore study, Spain is the leader in smartphone penetration. In 2012 this country had a 63% smartphone penetration rate from which 89% of users affirm that they use their phones in order to connect to the internet on a daily basis.
4 Tips for your mobile seo strategy:

Mobile SEO can not be the same as traditional SEO. The specific requirements of these devices entail a change of priorities. Keywords are still important in mobile SEO. However, they lose importance when compared to other aspects. Taking into account that it’s much more difficult to write using a mobile keyboard than using a computer keyboard, you should opt for short and concise keywords.
With regard to content, it will have to be much more concise and relevant. And of course, be careful with the font size. If you hate encountering yourself with an ilegible web page as a smartphone user, you should avoid making the same mistake.
Generate a mobile sitemap in order to make it easy for users to find out where things are placed on your mobile website. Usability is becoming a critical element in mobile SEO. Simple and usable websites will create good user experience and will manage to reduce bounce rates, increasing the time of visits and the number of page views.
But how do you improve your website’s usability in order to improve its mobile SEO? You have 2 options: creating a mobile website or adapting the one you already have. Either way, you win.
Minimize the number of steps you have to take towards your goal. If your goal is for users to buy a certain product, minimize the number of clicks they have to perform from the moment they enter your website until the moment they end the purchase process. Every additional click multiplies the possibilities of the users to abandon the purchase.
Good Luck!

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